Google is releasing a social tool across the web named “Friend Connect”. This is the latest announcement from internet companies to break down the social walls. In Friend Connect, site owners can enable blogging and feedback forms by using a small code on their website. The service was to be released Monday, but only a small number of sites will have access to the code during the testing period.

Friend Connect site easily identifies the user and users can use their existing user names from AOL, Yahoo, Google and a list of other sites that use the emerging OpenID standard. Once login, user can view their friend’s activities across the social sites on web who are using OpenID like Facebook, LinkedIn, Plaxo, Hi5 and Google’s Orkut. User can also import pictures, nickname and list of friends.

Google partners want to create the system of central profiles by adding social capabilities to their site to give more value to profiles. On the other hand, Google is not really competing to provide the social profiles but they want to offer a system that can integrate different networks and portals where Google ads can be seen.

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Tags: Facebook, Friend connect, Google, LinkedIn, My Space, OpenID, Opensocial

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