Are you an advertiser? Do you have any plan in future to advertise something on the web? Do you want to know your target audience? Now there comes an opportunity for you to see where my customers are.

Search Engine giant Google announced the free media planning tool for advertiser to locate the target audience of the web. For an advertiser, it’s an important to know where my customers are.

comScore and Nielsen Media are currently providing this service. Now they will have the tough time as Google is coming into this game. comScore have already seen decline in share price with appearance of this news.

Web measurement firms use selective surveys or customer panels to estimate Internet behavior. But the Google is coming up with the data, collected from web servers. Web measurement firms are already facing criticism over statistics but it seems that Google is going to take over the market.

This news is reported first by Wall Street Journal.

Popularity: 37% [?]

Tags: advertising Media Kit, advertising tool, comScore, customer measuring tool, Google, Nielsen Media, target audiance tool, web measurement tool

This entry was posted on Monday, June 23rd, 2008 at 10:13 pm and is filed under Business, Technology. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.